There’s been a lot of commotion this week about Disney’s massive price hikes to their annual passes at both Disneyland and Walt Disney World. Some tiers of the new passes include PhotoPass downloads and free parking, which is actually an upgrade. Many have argued that it isn’t a big enough upgrade to justify the higher prices and that’s probably true. But, Disney maintains that their rationale is still rooted in crowd management and not greed. I suspect, in all honesty, it’s a little bit of both.

Continue reading “Let’s Keep the Annual Pass Price Hikes in Perspective”